5 Tips to Speed Up Your Website and Improve Conversion
Websites are among the most demanding digital assets to keep running at peak performance. From site speed, to content management and search engine optimization (SEO). In other words, running a website as efficiently as possible takes an extremely complex combination of factors that need to be taken into account in order to guarantee success.
But no matter how much effort you put in, chances are your users won’t stay on your site for too long if it’s not easy for them to navigate and find what they’re looking for. To get the most out of your time online and drive more high-value leads towards your business, check out these 5 tips on how you can have the most efficient website possible.
Why is my website slow?
The speed of your website is one of the most important factors that determine how well it performs. According to Google, a website should be able to load in under 2 seconds. While this is a useful benchmark, you should also keep in mind that the majority of users have slow internet speed.With the majority of people having slow internet speeds, it’s no surprise that almost all websites are slow. If you have a website with too many images, a high number of pages, or a large file size, you’re going to slow down your page load speed.
How your website speed influences visibility
Imagine if your website was only visible for a few seconds before it completely disappeared from the internet. How long would it take for potential clients to find you? The concept is the same for a low-performing website. This is why a low-performing site can cause a significant drop in visibility. It’s much easier for potential customers to find a high-performing site than one that’s loading slowly. Visibility is especially important for e-commerce websites. If your site isn’t performing well enough, you’re going to have a much harder time getting your products noticed.
What is a good page load time?
The page load time is the time it takes your browser to download all the information on the page and display it on the screen.While this is an important factor to keep in mind, it’s important to remember that it doesn’t account for factors such as image size, HTML code, or redirects. A page with a low page load time will load much faster than a page with a lot of factors that slow it down. If possible, aim for a page load time under one second. While it’s nearly impossible to have a website with a load time of 0 seconds, you can almost always reach a load time of under one second.
Check your website’s performance
If you want to be as efficient as possible, it’s essential to check your website’s performance. Fortunately, this can be done with a simple internet speed test. This will let you know just how fast your load time is and what your ping time is. Ping time is the amount of time it takes for you to actually receive data from the server. If your ping time is above 200, you should definitely look into optimizing your site. The more your site slows down, the less responsive it will be.
HTTPS stands for “Hypertext Transfer Protocol Secure.” When you activate HTTPS, you’re ensuring that all the data that’s being transferred between your website and the browser is encrypted. Your visitors will see a green padlock icon next to the address bar to show that their data is secure. This is important because it makes it difficult for visitors to steal your data while they’re on your site.
Optimize your content
Keyword-rich content is the best way to get your site ranking in search results. If a potential customer sees your content and is looking for information on a certain topic, they’re more likely to click on your ad. Additionally, make sure your content is optimized for readability. Make sure every sentence has a topic sentence, transition words, and a clear intended meaning.
Use a third-party tool to see improvements
If you want to be certain that you’re making the most out of your efforts, it’s essential to use a third-party tool. A lot of these can be found online for free, but it’s important to make sure you choose the best one for your needs. There are a lot of factors that affect your website’s performance, and a third-party tool will help you see what you’re doing correctly and what you need to work on. A lot of these will also help you see what your competitors have done to get their website performing optimally.
Set benchmarks to measure improvement
If you want to be certain that you’re making the most out of your efforts, it’s essential to set benchmarks to measure improvement. This will help you see what you need to work on, what you’re doing well, and what you’ve already accomplished. Benchmarks are especially helpful when you’re trying to improve your website speed. They can help you see what you need to work on and how much you need to improve. For example, if you haven’t reached your goal yet of 1 second, you can measure your improvement and work towards reaching it.
Developing a high-quality website takes time and effort, but if it’s not performing well, your efforts will go to waste. To ensure your website is as efficient as possible and driven towards achieving maximum visibility, keep these 5 tips in mind.