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McDonalds enters metaverse: Order your burger from the virtual world

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McDonald’s: The iconic fast-food restaurant chain wants to enter the metaverse. It seems that you are able to order your burger from the virtual world and have it delivered. To make this happen, McDonalds has filed 10 trademark applications for the Metaverse. Trademark Attorney Josh Gerben Tweets the following:

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The application, filed on Feb. 4, points to plans for a “virtual restaurant, offering real and virtual goods.”

McDonald’s would also like to run a “virtual restaurant with home delivery”. In addition, the restaurant will offer NFTs

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McDonald’s in the metaverse

The fast food chain would also like to include its McCafe chain in its metaverse plans. The brand would offer entertainment services such as “real and virtual online concerts and other virtual events.

If these plans see the light of day, the fast food chain will compete with other organizers of virtual concerts. Such concerts are becoming more and more attractive because they remove the geographical barriers that prevent fans and artists from interacting with each other. They would also reduce the cost of getting around and even the risk of contracting the Covid-19 virus.

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Virtual bread

McDonald’s trademark application came a day after a similar application was filed by bakery and café chain Panera Bread. The company wants to offer a virtual chain of restaurants and cafes under the name PANERAVERSE. Like McDonalds, Panera Bread will offer downloadable and NFT content, virtual food and drink, and virtual meeting spaces.

Other events point to an increase in metaverse adoption, even in the early stages. At the end of last year, more than 1,300 companies in China filed applications for metaverse trademark registration, despite central bank resistance. The tech giants Apple, Meta and Microsoft from Silicon Valley are also taking a chance in this area.


A February report from research firm Gartner shows that by 2026, 25% of people will spend at least one hour of their time in the virtual world every day.

Recently, the fast food giant has ridiculed HODL’ers from the crypto world. Yesterday a message was released where this was about to happen. Could the crypto market really be about to take over the world?

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