Last week, Crypto Insiders reported on a possible deal between blockchain network Tezos (XTZ) and world-famous football club Manchester United. The football association confirmed the deal on February 10:
— Manchester United (@ManUtd) February 10, 2022
The two companies have signed a multi-year deal that will see Tezos sponsor one of the oldest football clubs in the world. The players of ‘Man U’ will from now on wear uniforms with Tezos on them during training sessions. The new shirts will make their debut during the warm-up phase next Saturday in the game against Southampton.
Details about the agreement have not been released. Last week there was talk of a deal of possibly $27 million. It is reported that Tezos pays an additional 33% annually on top of that. In addition, the football club will also release various items for fans in collaboration with Tezos, such as exclusive events and of course non-fungible tokens (NFT) . Victoria Timpson, CRO at Man Utd., says:
“This is a hugely exciting partnership for Manchester United as it puts us on par with one of the most advanced, reliable and sustainable blockchains in a technology field that promises to revolutionize the way everyone, including the club and our fans, can communicate.
More deals between crypto & sports world
Tezos has signed several such deals in the past year, for example with McLaren Racing to build an NFT platform together. And not to forget with Red Bull Racing , the Formula 1 team with which Max Verstappen became champion last year. The Red Bull car has been driving around with the Tezos emblem for a year now.
Tezos is not the only cryptocurrency company to make such deals in the past year. Especially the major cryptocurrency exchanges such as Binance , FTX and Crypto.com closed many deals with major sports clubs. Binance recently became the official sponsor of the Argentina soccer team . Crypto.com paid a whopping $700 million late last year for the naming rights to the famed Staples Center stadium in Los Angeles, now the Crypto.com Arena.