The How to Build A Business Around Your Blog Guide to Building a Successful Blogging Campaign
When you’re just getting started with a blog, it can be hard to know where to begin. And once you’ve published your first post, you may feel like there are so many more ideas and so many more ways you could grow your blog that this is the only result that meets your standards. That’s okay! There are many ways to make your blog grow and thrive even if it is new to you.
The good news is that growing a blog isn’t just about publishing new content again and again—it’s about creating an entire business around it. How? By creating a plan, of course! With a plan, you’re setting out how long it will take to reach certain goals and by what stages they will happen in order to ensure that you hit each mark along the way. It also acts as a guide for how to build a successful blogging campaign around your blog so that it continues thriving well into the future.
What are some blog growth strategies?
- Guest blogging
- Publishing more blog posts from your own experience
- Guest blogging on other blogs
- Partnering with brands on sponsored posts
- Creating an e-course or e-product
- Creating a membership program
- Creating a membership site for your fans
- Creating an e-course for your blog readers
- Create a podcast
- Creating a video course for your blog
- Creating a YouTube channel for your blog
- Create a blog app
- Create an e-book
- Create a membership site for your blog readers
How do you create a blogging growth plan?
First, you must understand the core framework of your blog growth plan. You have three core stages to your blogging plan: –
- Launching/ building your first blog post
- Growing your existing blog readers
- Growing your brand
These three stages are key to successfully growing your blog and will determine the outcomes and success of your entire blogging campaign. While it’s important to understand these stages in order to create a successful blogging growth plan, it’s also important to remember that all three stages are happening at once. They don’t need to be done in sequence; they can all happen simultaneously. Your blogging growth plan just needs to be realistic and have goals that you can hit.
Set realistic goals for your blog growth plan
When you’re creating a blogging growth plan, it’s important to set realistic goals for the key areas of your plan. This gives you a clearer understanding of whether you’re hitting or missing your marks. If you’re aiming to increase your blog traffic by 20% in one month and you only manage to increase it by 6%, you’ve missed the mark. This doesn’t mean you should aim to increase it by 100%—that would be completely unrealistic and would be setting yourself up for failure. Instead, you should aim to increase it by at least 10%. However, if you’re hitting 10% more than usual, that’s still making huge strides for your blog growth.
Create milestones for your blogging growth plan
The next key area to consider when creating your blogging growth plan is the milestones that you set for each stage of your plan. This will help you to ensure that you hit your marks and that you don’t miss any key stages of your blogging campaign. It will also help you to track your success and know when you’re growing your blog successfully. Set out your milestones for each stage of your blogging growth plan, noting when you reach each mark and how you did so.
This will act as a guide to how well you’re doing and give you an understanding of whether your blogging campaign is growing successfully. If you’re hitting your milestones, you’re well on your way to building a successful blogging campaign. If you’re missing some of your marks, you can adjust your plan to ensure that you hit them in the future.
Define the outcomes you want from your blogging growth plan
It’s important to understand exactly what you want to happen as a result of your blogging growth plan. This will help to ensure that you hit your marks and are getting the outcomes that you want from your blogging campaign. It’s also important to note that you don’t need to set out goals related to immediate results. You can also set out long-term goals or outcomes that may not be visible to you right now but which you know will have a positive impact on your brand and your business in the long run. For example, one long-term blogging growth goal could be to grow your blog from 100,000 monthly readers to 1 million.
It’s important to remember that growing a blog isn’t just about publishing new content again and again—it’s about creating an entire business around it. By creating a plan, of course! With a plan, you’re setting out how long it will take to reach certain goals and by what stages they will happen in order to ensure that you hit each mark along the way. It also acts as a guide for how to build a successful blogging campaign around your blog so that it continues thriving well into the future.